Google AI Auto

Service
Product Design
Client
Google
Role
Design Lead, Prototyper

Overview

Integrate Google’s new Assistant spatial framework into the automotive ecosystem, establishing a unified design system and cohesive interaction patterns for Google Assistant across diverse OEM display configurations. 

Date
2023
Scope
Creative Direction, Product Design,
Design System, Prototyping
Client
Google
Challenges and Opportunities
Spatial & Layout Integration: Integrating Assistant into a newly defined "negative space" layer that sits outside main content and system notifications, requiring main content and notifications to smoothly reflow or crop upon activation.

Multi-OEM Flexibility: Designing adaptable UI patterns (such as flexible voice plates and color-theming systems) that seamlessly conform to Android standards as well as varying OEM design systems and screen configurations.

Multimodal Interaction: Harmonizing voice invocation with touch interaction patterns across different driving contexts and task complexities.
Guiding Principles
Safety & Ergonomics: Strict adherence to automotive safety guidelines and UX research by prioritizing map and active navigation visibility during Assistant interactions.

Design System Consistency: Leveraging existing Android Auto patterns and frameworks while preserving the core Google Assistant brand identity across custom OEM environments.

Testing & Prototyping: High-fidelity, fully interactive in-car prototyping incorporating both voice and touch inputs to continuously test, validate, or disprove framework iterations.
Target Audience
Drivers and Passengers: Requires hands-free, low-glance multimodal UI (voice + quick-action widgets) that minimizes cognitive load, prevents visual distraction, and prioritizes road safety.

Android Auto Designers: Internal design teams who need scalable UI frameworks, consistent interaction models, and rigid driving safety guardrails that function across varying display aspect ratios.

OEM Designers & Engineers: External partners who require a flexible design system and adaptable Assistant UI that allows them to preserve their distinct brand identity while leveraging Google’s voice intelligence.
Key Concept and Framework
A flexible, tiered approach for invocation, response, and fulfillment mapped strategically to designated vehicle display zones (side panel and bottom rail):
Soft Invoke: For minimal, non-disruptive requests.

Full Invoke with Voice Plate: Accommodates simple UI needs with an adaptable voice plate supporting custom OEM and Android color theming.

Side Panel Fulfillment: Designed for moderate UI needs that require richer information without obscuring primary driving context.
For the voice plate, we needed to accommodate various use cases and support a new flexible UI that could adapt to Android & OEM color theming. Here's a sampling of the work prepared
Prototyping and Validation
Interactive In-Car Prototypes: I built fully interactive, high-fidelity prototypes that enabled stakeholders and XFN partners to directly experience and test the end-to-end interface.

Multimodal Feedback Loops: Integrated simultaneous voice and touch interaction models into dynamic prototypes to evaluate real-time responsiveness, UI reflow, and touch ergonomics.

Rapid Framework Validation: Used interactive testing sessions to quickly validate core layout hypotheses, stress-test flexible OEM color-theming adaptations, and disprove ineffective spatial patterns early in the design cycle.