Overview
Worked with an early-stage startup to lead the creative direction for the companies initial product and connected mobile app experience of a new smart table light.
This project was driven by a simple idea: smart lighting should feel as thoughtful and adaptable as the people who use it.
LYT had approached nicework to come in and help develop both a product and a connected mobile app experience, creating a fully realized concept that could inspire new investors and gather valuable insights through early user research
LYT had approached nicework to come in and help develop both a product and a connected mobile app experience, creating a fully realized concept that could inspire new investors and gather valuable insights through early user research
Core Principles
Seamless Simplicity: Every interaction — physical or digital — should feel effortless, intuitive, and free of unnecessary complexity.
Personalization with Purpose: Customization should empower users in meaningful ways, enhancing their daily lives without overwhelming them with options.
Emotional Connection: The product and app should create an emotional resonance, making users feel more connected to their spaces and more in control of their experiences.
Cohesive Aesthetic: The physical product and digital interface must feel like one unified system — modern, elegant, and instantly recognizable as part of the same brand experience.
Personalization with Purpose: Customization should empower users in meaningful ways, enhancing their daily lives without overwhelming them with options.
Emotional Connection: The product and app should create an emotional resonance, making users feel more connected to their spaces and more in control of their experiences.
Cohesive Aesthetic: The physical product and digital interface must feel like one unified system — modern, elegant, and instantly recognizable as part of the same brand experience.
MVP
For MVP, here is an overview of the teams deliverables:
Physical Product Renders: High-fidelity renders showcasing the design, materials, and user interaction scenarios for the smart light.
App Strategy: A comprehensive strategy document outlining key app features, user engagement tactics, and integration with the physical product.
Mobile App Designs: Detailed UI/UX designs, including user flows, wireframes, and final screen designs.
Marketing Materials: Professionally crafted assets to pitch the product to investors and early adopters, including lifestyle imagery, product brochures, and key messaging.
Physical Product Renders: High-fidelity renders showcasing the design, materials, and user interaction scenarios for the smart light.
App Strategy: A comprehensive strategy document outlining key app features, user engagement tactics, and integration with the physical product.
Mobile App Designs: Detailed UI/UX designs, including user flows, wireframes, and final screen designs.
Marketing Materials: Professionally crafted assets to pitch the product to investors and early adopters, including lifestyle imagery, product brochures, and key messaging.
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