Overview
Led creative direction for an early-stage startup’s first product launch—a smart light paired with a connected mobile app.
LYT approached nicework to help develop both their physical product and a connected mobile app—creating a fully realized concept to inspire investors and gather insights through early user research.
Project Deliverables
Physical Product Renders: High-fidelity renders showcasing the design, materials, and user interaction scenarios for the smart light.
App Strategy: A comprehensive strategy document outlining key app features, user engagement tactics, and integration with the physical product.
Mobile App Designs: Detailed UI/UX designs, including user flows, wireframes, and final screen designs.
Mobile App Prototype: A high-fidelity app designed to help LYT pitch its smart lighting product to investors and early adopters.
App Strategy: A comprehensive strategy document outlining key app features, user engagement tactics, and integration with the physical product.
Mobile App Designs: Detailed UI/UX designs, including user flows, wireframes, and final screen designs.
Mobile App Prototype: A high-fidelity app designed to help LYT pitch its smart lighting product to investors and early adopters.
Core Design Principles
Seamless Simplicity: Every interaction — physical or digital — should feel effortless, intuitive, and free of unnecessary complexity.
Personalization with Purpose: Customization should empower users in meaningful ways, enhancing their daily lives without overwhelming them with options.
Emotional Connection: The product and app should create an emotional resonance, making users feel more connected to their spaces and more in control of their experiences.
Cohesive Aesthetic: The physical product and digital interface must feel like one unified system — modern, elegant, and instantly recognizable as part of the same brand experience.
Personalization with Purpose: Customization should empower users in meaningful ways, enhancing their daily lives without overwhelming them with options.
Emotional Connection: The product and app should create an emotional resonance, making users feel more connected to their spaces and more in control of their experiences.
Cohesive Aesthetic: The physical product and digital interface must feel like one unified system — modern, elegant, and instantly recognizable as part of the same brand experience.
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